And Why It Might Just Replace Your Robe, Poncho or Wrap

If you've ever stepped out of the shower or pool and fumbled with a saggy towel or oversized robe, you're not alone. That awkward post-shower moment is exactly what led to the rise of the towel dress, and at Dry Dolly, it’s the heart of what we do.

But what is a towel dress, really? And how is it different from, say, a beach cover-up or a towelling robe?

Let’s break it down.


A Towel Dress Is Exactly What It Sounds Like, But Better

At its core, a towel dress is a wearable item made from towelling fabric, designed to be worn straight after getting wet. It’s meant to dry you off and keep you covered, but unlike a towel, it stays in place, flatters your shape, and gives you the confidence to move around freely.


How the Dry Dolly Towel Dress Is Different

Not all towel dresses are created equal. Many on the market are either:

  • Too flimsy (you’re still clutching to keep them up)

  • Too short or revealing (not great for family life or the school run)

  • Or simply boring (hello, beige terry cloth)

We created the Dry Dolly Classic Towel Dress to fix all of that. Here’s what sets it apart:

  • Built-in bust support for secure, flattering wear

  • Quick-drying Turkish towelling that’s breathable and soft

  • Deep pockets (yes, real ones)

  • Modest, elegant shape that works from spa to sofa

  • Registered UK design so you know it's the original, not a copy


Who Is It For?

Everyone who’s ever wrapped a towel under their arms and shuffled to the kitchen.
It’s for:

  • Swimmers and spa-goers

  • Mums doing the morning routine

  • Holiday makers heading from the pool to the bar

  • Brides and bridesmaids getting ready

  • Anyone who wants to feel put together without putting in too much effort


Is It Just for the Beach?

Not at all.
The Dry Dolly towel dress is perfect after a shower, after a swim, post-workout, or just lounging around the house. It's stylish enough to answer the door in, and supportive enough to bend down without worrying about a wardrobe malfunction.


Why We Made It

We were tired of choosing between frumpy function or fashion with no coverage. So we built Dry Dolly to be the best of both. Think of it as your new go-to “getting ready” outfit - one that actually works for real life!


Where to Buy a Towel Dress That’s Actually Worth It

You won’t find quality like this on Amazon, or in fast fashion shops, or which has the same function at top designer brands.

Dry Dolly is the only brand dedicated to towel apparel, and the Classic Towel Dress is the result of months of design, testing and feedback from women just like you.


Want to try one?

Explore the Dry Dolly Classic Towel Dress and discover why women across the UK and UAE are ditching their robes for something better.


#DryDolly #TowelDress #DryInStyle #FemaleFounded #SpaToStreet #WetToDressed

Tara Parkinson