The Fabric Behind the World’s Most Practical Garments

Terry towelling, also known as terrycloth, is a unique fabric made from thousands of tiny loops of yarn that stand up from the surface. These loops are what make the fabric incredibly absorbent, soft and comfortable against the skin. It is the same clever textile used to create our favourite towels and spa robes, but it has grown far beyond the bathroom. Today terry towelling is found in fashion, beachwear and everyday lifestyle clothing thanks to its practicality and comfort.


What Makes Terry Towelling Different

Terry towelling is woven using two sets of warp yarns. One forms the base cloth and the other forms the loops. The loops increase surface area which allows the fabric to draw moisture away from the skin quickly. Terry towelling can have loops on one side or both sides depending on its intended purpose.

Cotton is the most common fibre used because it is naturally absorbent, breathable and soft. The result is a fabric that feels luxurious while performing a genuine function.


A Short History

Terry towelling dates back centuries with origins linked to Turkish hammam textiles. The modern woven form became popular in Europe in the 19th century and was first used to produce towels. Over time, designers recognised that the same absorbent and comfortable properties made it ideal for clothing and resort wear.


The Benefits of Terry Towelling

Terry towelling is chosen for moments when you are not fully dry but want to feel covered, comfortable and confident. Its advantages include:

• Excellent absorbency
• Soft, gentle feel on skin
• Good breathability for warm climates
• Everyday wash and wear durability
• Versatility across clothing and accessories

Loop length and density influence performance. Longer loops give a more plush feel and increase absorbency which makes the fabric a smart choice after swimming, showering or exercising.


Everyday Uses

You will see terry towelling used in:

• Towels and bathrobes
• Spa and pool attire
• Hair wraps and spa accessories
• Beach cover ups
• Loungewear and holiday wear

It is a fabric designed for real life. Especially those in-between moments when you want to dry off while still looking presentable.


Why Terry Towelling is the Perfect Fabric for Dry Dolly

This is exactly why we chose terry towelling for the Dry Dolly towel dress. Our dress is designed to replace the things women have put up with for too long. Slippery towel wraps. Over-sized ponchos. Bulky dressing gowns. Terry towelling offers a practical and stylish solution.

Dry Dolly terry towelling is:

• Quick drying after water
• Absorbent and comfortable against the skin
• Lightweight enough to wear as a dress
• Structured enough to keep a flattering shape
• Ideal for modest coverage in warm climates like the UAE

Because of these textile benefits, we can incorporate supportive fit, deep usable pockets and designs that genuinely work for everyday life.

Whether cooling off after a shower or stepping off the beach, you stay comfortable and stylish.


How to Care for Terry Towelling

To keep terry towelling in the best condition:

• Wash in cool or warm water with mild detergent
• Do not use bleach
• Turn inside out before washing to protect loops
• Line dry or tumble dry on low heat
• Avoid rough surfaces that may cause snagging

With the right care, terry towelling stays soft, absorbent and ready to perform for years.


A Better Way to Get Ready

Terry towelling is the fabric that makes Dry Dolly possible. It is the material that turns drying into dressing, comfort into confidence and functionality into style.

Every woman deserves to Dry in Style.


Explore the Dry Dolly Collection

UK, USA or Ireland: www.drydolly.com
UAE or USA: www.drydolly.ae

Tara Parkinson